Nama New Spring/Summer 2013 Collection – Behind the Scenes

Daily

We finally see Nama working with a very talented young team from photography, make up to video – behind the scenes. Department store Nama has its  heritage and is known for mature women picking up their fashion there. By involving youthful Anela Sabanagic, Anže Mežan, David Paige as a photographer and Žiga Zupančič documenting behind the scenes, they amused younger buyers and implied a sense of  “street style” back in the day when the term actually implied glamour.

The S/S Collection:

This collection has great drama and emotion, I loved the white pants by Nataša Hrupič that emphasized masculinity in a woman. Particularly charming was a long shirt dress with colorful imprinted flowers also by Nataša. Clothes were classy enough, and possessed of enough elegance for a independent, working and ambitious woman.

There were stylings that were a bit beholden to its historical legacy, but the collection of different designers nevertheless made its point- about revisiting the classic, but still making a statement.

Photograph by David Paige

Model Anela Sabanagic

Hair and Make-Up by Hrvoje Kožul

Styling by Nama

Production by Blueroom d.o.o.

DOP and edit by Žiga Zupančič – ziga.zup@gmail.com